Breast Cancer Awareness Month (BCAM) is a worldwide annual health campaign taking place in October that highlight the importance of breast awareness, educate people about the importance of early screening, test and research. This campaign organized by major breast cancer charities and involving thousands of organisations starts on October 1 and ends on October 31 every year.
Breast Cancer Awareness Month is as much about raising funds for breast cancer research and support, as it is about raising awareness. The supporters will be donning their pink ribbons as a show of support for ongoing research for a cure.
But when did Color Pink & The Pink Ribbon begin to be used as symbols?
With the founding of The Breast Cancer Research Foundation in 1993, the pink ribbon, which had previously been used to symbolize breast cancer, was chosen as the symbol for breast cancer awareness. The color pink itself, at times, has been used to striking effect in raising breast cancer awareness.
Many famous buildings and landmarks across the globe have been illuminated in pink light during this event; Sydney’s Harbour Bridge, Japan’s Tokyo Tower and Canada’s Niagara Falls to name a few. Due to the success of this awareness event, for many people, the color pink and breast cancer awareness ribbons are now associated with breast cancer awareness.
Breast cancer is by far the most common cancer in women worldwide, both in the developed and developing countries. There are about 1.38 million new cases and 458 000 deaths from breast cancer each year (IARC Globocan, 2008).
In low- and middle-income countries the incidence has been rising up steadily in the last years due to increase in life expectancy, increase urbanization and adoption of western lifestyles. The majority of deaths (269 000) occur in low- and middle-income countries, where most women with breast cancer are diagnosed in late stages due mainly to lack of awareness on early detection and barriers to health services.
Currently there is not sufficient knowledge on the causes of breast cancer, therefore, early detection of the disease remains the cornerstone of breast cancer control. When breast cancer is detected early, and if adequate diagnosis and treatment are available, there is a good chance that breast cancer can be cured. If detected late, however, curative treatment is often no longer an option. In such cases, palliative care to relief the suffering of patients and their families is needed.
Check more : CEO Alola speech on ‘Pink October 2019’!